Slides are now available for ISCR June Seminar, The Power of Persuasion: Can Advertising Help You Quit Smoking?
Slides are now available for: The Power of Persuasion: Can Advertising Help You Quit Smoking?
Only New Zealand and the United States allow direct-to-consumer (DTC) advertisements of pharmaceutical products in magazines, television, and other media. Using data from television advertisements and a US consumer survey, this seminar discusses how potential exposure to smoking cessation advertisements varies with socio-economic status, and estimates the impact of this advertising on smoking cessation behaviour. Possible extensions to, and implications for, NZ are also explored.
Presented by Donald Kenkel
Held in Wellington on 26 June 2008