Planet Skin
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Published Date:
8-Oct 06
Authors:
Keywords:
market entry, competition
Category:
Working Papers
Published in:
New Zealand Case Studies in Information Systems
Abstract
Sue Sage picked up her coffee in one hand and a beauty therapy magazine in the other and headed to her office at the hub of her busy salon, Planet Skin. But this was not going to be an ordinary coffee break. Sue had just spotted a feature advertisement for Hair Ware 2000, a new computer system specifically designed for beauty salons by salon owners, in the magazine. She realised she had some serious thinking to do. Would Hair Ware 2000 be the tool she needed to grow her client base and become the number one provider in the region?